Critical Analysis of a Start-up Business
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Critical Analysis of a Start-up Business
Zenyum is a start-up company aiming to give individuals their confident smiles back. The company provides 3D-printed invisible braces to their clients. One factor that has contributed to the growth of the company to reach where it is today is its investment in research. Zenyum is devoted to continuous research to better its products and understand its existing and potential customers. Research is a key factor that contributes to a company’s success and survival (Lucid, 2022). Hence, it continuously engages in research to improve its products and services and gain insight into the needs of its target market. Also, the company researches its competitors to determine their strengths and weaknesses to fill gaps left by the competitors.
Additionally, Zenyum participates in many networking events to increase brand visibility. This has helped the company to attract new clients and grow the business. Networking is one of the best strategies to increase brand awareness (Forbes, 2018). The more a brand interacts with other brands through networking events, the more people begin to know about it and what it offers. Zenyum has become accustomed to sending representatives to events to get the word out about the business to attract more customers. As a start-up, Zenyum has taken advantage of the networking events available to make its brand known and meet potential clients.
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